Red Rock Communications, Inc - A strategic communications company that designs programs to grow business

As your full service "outsource" marketing department, Red Rock can perform all of the traditional functions of an in-house marketing department - from writing your marketing plan - to developing the marketing budget - to designing and implementing the promotional and advertising programs recommended in the plan. Remember, Red Rock can work in tandem with your existing marketing staff.

Marketing Plans
Advertising Campaigns
Marketing Audits

Promotional Programs
Event / Mobile Marketing
Product Positioning Statements

Effectively reaching your audience is essential in today's market place. Red Rock can produce marketing and sales materials ranging from simple printed pieces to complex interactive projects. Below are some of our areas of expertise:

Brochures & Catalogs
Selling Materials and Flyers
Premiums
Point of Sales Materials
Direct Mail Campaigns
Interactive Presentations

Media Advertising (Print/Radio/TV)
Public Relations (Press Releases)
Newsletters
Point-of-Sale Materials
Web Site Development

The foundation of any product or business rests on its image or identity. Red Rock's proprietary strategic development exercises combined with our creative prowess result in exceptional company and brand positionings.

Name Generation
Slogans and Tag Lines
Logo Development
Corporate Identity Materials - Letterhead, Business Cards

Just finding the time to translate your ideas into an action plan is a challenge. Red Rock has proprietary development tools to help you quickly and professionally articulate your vision for growth and create a specific action plan to achieve your goals.

Step 1: Gain a thorough understanding of your business situation, objectives and financial realities.
	Mentoring Conversations : Review Existing Materials : Define Marketing Strategies : The Marketing Budget
Proprietary Tools		A series of interactive sessions designed to help management prioritize and identify business-building initiatives. Structured yet creative exercises pinpoint effective solutions and formalize key operating strategies.
		Highly creative, professionally moderated ideation sessions designed to create a "brain storming" environment to help you truly think "out of the box". Generate innovative solution to real problems with this creative problem solving technique.

Step 2: Research and analyze the competitive marketplace to determine your strategic point-of-difference.
	Consumer Positioning Sessions : Qualitative and Quantitative Market Research
Proprietary Tools		Systematically assess your Strengths, Weaknesses, Opportunities and Threats from both an internal and external perspective. Identify target objectives, create core strategies and set the stage to launch.
		A hybrid research tool that combines qualitative and quantitative research techniques. The Evaluator TM is an inexpensive way to drive objectivity into subjective decision making. Quickly confirm the validity of your important decisions.
Step 3: Recommend the most effective marketing programs designed to achieve the business objectives.
	Specific Program Development : Activity Calendars : Budget Tracking and Program Evaluation Systems
Step 4: Implement the programs and produce materials.
	Advertising Campaign : Public Relations : Collateral and Selling Materials : Consumer and Trade Promotions : Training Quarterback outside resources (creative, media, promotional companies and printers) as needed to successfully execute the program