{"id":28,"date":"2023-06-02T18:59:41","date_gmt":"2023-06-02T18:59:41","guid":{"rendered":"http:\/\/redrockcomm.com\/wordpress\/?page_id=28"},"modified":"2023-06-04T17:43:55","modified_gmt":"2023-06-04T17:43:55","slug":"about","status":"publish","type":"page","link":"http:\/\/redrockcomm.com\/wordpress\/about\/","title":{"rendered":"Capabilities"},"content":{"rendered":"<p><span style=\"font-family: Georgia, Palatino; font-size: 18pt; color: #800000;\"><strong>As a one-stop-shop, Red Rock has the capability to implement <\/strong><strong><em>all <\/em><\/strong><strong>of\u00a0 your marketing programs from concept through execution.<\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: Georgia, Palatino; font-size: 14pt; color: #800000;\"><strong>Executional Capabilities<\/strong><\/span><\/p>\n<table width=\"641\">\n<tbody>\n<tr>\n<td><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\"><strong>Marketing Planning and Program Development<\/strong><\/span><\/p>\n<p><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">As your full service &#8220;outsource&#8221; marketing department, Red Rock can perform all of the traditional functions of an\u00a0\u00a0\u00a0 in-house marketing department &#8211; from writing your marketing plan &#8211; to developing the marketing budget &#8211; to\u00a0\u00a0\u00a0 designing and implementing the promotional and advertising programs recommended in the plan. Remember,\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Red Rock can work in tandem with your existing marketing staff.<\/span><\/td>\n<\/tr>\n<tr>\n<td>\n<table width=\"588\">\n<tbody>\n<tr>\n<td width=\"315\">\n<ul>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Marketing Plans<\/span><\/li>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Advertising Campaigns<\/span><\/li>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Marketing Audits<\/span><\/li>\n<\/ul>\n<\/td>\n<td width=\"273\">\n<ul>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Promotional Programs<\/span><\/li>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Event \/ Mobile Marketing<\/span><\/li>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Product Positioning Statements<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\"><strong>Sales Collateral and Advertising Materials<\/strong><\/span><\/p>\n<p><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Effectively reaching your audience is essential in today&#8217;s market place. Red Rock can produce marketing and sales materials ranging from simple printed pieces to complex interactive projects. Below are some of our areas of expertise:<\/span><\/p>\n<table width=\"642\">\n<tbody>\n<tr>\n<td width=\"344\">\n<ul>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Brochures &amp; Catalogs<\/span><\/li>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Selling Materials and Flyers<\/span><\/li>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Premiums<\/span><\/li>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Point of Sales Materials<\/span><\/li>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Direct Mail Campaigns<\/span><\/li>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Interactive Presentations<\/span><\/li>\n<\/ul>\n<\/td>\n<td width=\"298\">\n<ul>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Media Advertising (Print\/Radio\/TV)<\/span><\/li>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Public Relations (Press Releases)<\/span><\/li>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Newsletters<\/span><\/li>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Point-of-Sale Materials<\/span><\/li>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Web Site Development<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\"><strong>Corporate Image &amp; Brand Identity Development<\/strong><\/span><\/p>\n<p><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">The foundation of any product or business rests on its image or identity. Red Rock&#8217;s proprietary strategic development exercises combined with our creative prowess result in exceptional company and brand positionings.<\/span><\/p>\n<ul>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Name Generation<\/span><\/li>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Slogans and Tag Lines<\/span><\/li>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Logo Development<\/span><\/li>\n<li><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Corporate Identity Materials &#8211; Letterhead, Business Cards<\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\"><strong>We have a system and proprietary tools to facilitate the development process<\/strong><\/span><\/p>\n<p><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\"><strong>The importance of a having strategic reason for implementing a program<\/strong><\/span><\/p>\n<p><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\"><strong>\u00a0<\/strong>Unless grounded in a sound &#8220;reason why&#8221;, implementing any business-building program is just an exercise in futility. Red Rock insists that every project initiated is based on a solid strategy and ends with an action-orientated deliverable. It&#8217;s a process you won&#8217;t get from a pure consultancy group or creative design boutique.<\/span><\/p>\n<p><span style=\"font-family: Georgia, Palatino; font-size: 12pt;\">Strategic thinking at Red Rock means to consider the impact of our recommendation on the <em>whole<\/em> organization. Strategic thinking for an advertising agency is predominantly product focused.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a one-stop-shop, Red Rock has the capability to implement all of\u00a0 your marketing programs from concept through execution. &nbsp; Executional Capabilities Marketing Planning and Program Development As your full service &#8220;outsource&#8221; marketing department, Red Rock can perform all of &hellip; <a href=\"http:\/\/redrockcomm.com\/wordpress\/about\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-fullwidth.php","meta":{"_crdt_document":"","kt_blocks_editor_width":"","footnotes":""},"class_list":["post-28","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"http:\/\/redrockcomm.com\/wordpress\/wp-json\/wp\/v2\/pages\/28","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/redrockcomm.com\/wordpress\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/redrockcomm.com\/wordpress\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/redrockcomm.com\/wordpress\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/redrockcomm.com\/wordpress\/wp-json\/wp\/v2\/comments?post=28"}],"version-history":[{"count":5,"href":"http:\/\/redrockcomm.com\/wordpress\/wp-json\/wp\/v2\/pages\/28\/revisions"}],"predecessor-version":[{"id":151,"href":"http:\/\/redrockcomm.com\/wordpress\/wp-json\/wp\/v2\/pages\/28\/revisions\/151"}],"wp:attachment":[{"href":"http:\/\/redrockcomm.com\/wordpress\/wp-json\/wp\/v2\/media?parent=28"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}