As a one-stop-shop, Red Rock has the capability to implement all of  your marketing programs from concept through execution.

 

Executional Capabilities

Marketing Planning and Program Development

As your full service “outsource” marketing department, Red Rock can perform all of the traditional functions of an    in-house marketing department – from writing your marketing plan – to developing the marketing budget – to    designing and implementing the promotional and advertising programs recommended in the plan. Remember,           Red Rock can work in tandem with your existing marketing staff.
  • Marketing Plans
  • Advertising Campaigns
  • Marketing Audits
  • Promotional Programs
  • Event / Mobile Marketing
  • Product Positioning Statements

Sales Collateral and Advertising Materials

Effectively reaching your audience is essential in today’s market place. Red Rock can produce marketing and sales materials ranging from simple printed pieces to complex interactive projects. Below are some of our areas of expertise:

  • Brochures & Catalogs
  • Selling Materials and Flyers
  • Premiums
  • Point of Sales Materials
  • Direct Mail Campaigns
  • Interactive Presentations
  • Media Advertising (Print/Radio/TV)
  • Public Relations (Press Releases)
  • Newsletters
  • Point-of-Sale Materials
  • Web Site Development

Corporate Image & Brand Identity Development

The foundation of any product or business rests on its image or identity. Red Rock’s proprietary strategic development exercises combined with our creative prowess result in exceptional company and brand positionings.

  • Name Generation
  • Slogans and Tag Lines
  • Logo Development
  • Corporate Identity Materials – Letterhead, Business Cards

We have a system and proprietary tools to facilitate the development process

The importance of a having strategic reason for implementing a program

 Unless grounded in a sound “reason why”, implementing any business-building program is just an exercise in futility. Red Rock insists that every project initiated is based on a solid strategy and ends with an action-orientated deliverable. It’s a process you won’t get from a pure consultancy group or creative design boutique.

Strategic thinking at Red Rock means to consider the impact of our recommendation on the whole organization. Strategic thinking for an advertising agency is predominantly product focused.